Give Customers a point of contact

Give Customers a point of contact

Everyone agrees that it is important for a brand to listen to its customers. But How? There are several touchpoints and methods available for a brand to listen to its customers. Put up customer service kiosks, where customers can just click a smiley to indicate their...
Customer delight – ‘The Lean Startup’

Customer delight – ‘The Lean Startup’

Eric Ries in his book on Lean Startup aptly summarises the action that needs to be done by companies if they want to build great products. “ To this day, I still read every piece of customer feedback sent to our company and I make an effort to share those insights...
Don’t be discouraged by poor customer feedback

Don’t be discouraged by poor customer feedback

You need not be discouraged if the customer gives poor feedback about your product or service. The very fact that a customer has bothered to give feedback is itself a great opportunity. Most customers don’t bother to give feedback. Instead, they choose never to deal...