The best part about customer service is to listen to the customer. If he/she complains, take it positively, because most customers will not even bother to complain. “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk...

Anything that cannot be measured cannot be managed. Be it Sales, marketing, revenues, expenses etc. The same holds good for Customer Experience too. We tend to normally think that customer experience is too intangible to be measured. But there are really good ways of...

Reviews are an essential part of any business. Whether you are selling a product or you have a service to offer, you should surely take the reviews from your customers. Even if your business is doing well, you should take the reviews from your customers. It will not...

My business is doing well. There is constant demand for our products. We are expanding our stores.  Should we still ask customer for feedback? Aren’t these signs that customer like us.  The answer is NO. The business landscape and the customer preferences...

We are normally tuned to quotes like ‘ Listen to your customers’ and ‘Customer is always right’. Thats why most businesses try to implement methods to capture customer feedback at various touch points. The customer facing staff is tasked with delighting the customers...

Most brands have started adopting mechanisms to capture customer feedback, either in the form of customer feedback forms or smiley kiosks. Especially franchised brands have adopted it vigorously because their brand value depends on the quality of customer experience...