Anything that cannot be measured cannot be managed. Be it Sales, marketing, revenues, expenses etc.
The same holds good for Customer Experience too. We tend to normally think that customer experience is too intangible to be measured. But there are really good ways of measuring customer experience. Each brand uses different metrics and methods to measure the experience. Some use tablets or paper survey forms, some use smiley feedback devices like Mpulse. Our insightful dashboard helps you measure your customer experience in a very tangible way and prompts you to take corrective action.